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ABout us

Our values

As an organization, Counter Coalition is committed to upholding the following values:

Truth

In an era of misinformation and disinformation, it is critical that our efforts to educate, inform, and persuade voters and lawmakers are rooted in truth. 

Collaboration

Counter Coalition was created with collaboration as a central principle. Taking on foreign and corporate interest groups also means taking on billionaires and the establishment. Our opposition is well funded and has a long history of success. Defeating them will take more than any single organization.

Human Rights

Our mission is rooted in the belief that lawmakers who refuse the large sums of money offered by foreign and corporate interest groups will have the freedom to advocate and vote for a policy agenda that prioritizes human rights. 

Our process

There are three key areas we invest in for each race

1

Critical Research and Data

Understanding the demographics, history, and policy priorities of voting populations are just a few essential pieces of research necessary to inform our strategy in any given race, ensuring that every dollar spent on voter communication is effective.

2

Strategic Communications

TV ads, digital ads, mailers, and hired canvassers are just a few different ways that Counter Coalition will communicate directly with voters. The overarching goal ensuring that voters are aware of interest groups that are secretly funding candidates and incumbents in relevant races– and ensuring they know there are alternative candidates.

3

Experts and Specialists

To ensure our decision-making is sound, Counter Coalition is proud to boast a team of some of the best consultants and staff in the industry. With more than 100+ years of combined experience, we have experts in strategy, media, communications, technology, operations, organizing, and more, all working to unseat corrupt politicians.